When it comes to the world of motorcycles Guy Willison, a few names stand out not just for their skills but for their pure passion and authenticity. One of those names is Guy Willison — a man who’s not just a builder, but an artist who crafts motorcycles with soul. Known for his collaborations with the legendary Henry Cole and appearances on popular TV shows like The Motorbike Show and Shed and Buried, Guy has become a symbol of British craftsmanship, creativity, and heart.
Let’s take a deep dive into the fascinating story of Guy Willison — the man, the maker, and the motorcycle legend.
Early Life and Passion for Motorbikes
Guy Willison’s love for motorcycles began long before he became a television personality or a renowned custom builder. Like many great craftsmen, his story started with curiosity and a deep appreciation for how things work. Growing up, Guy wasn’t the type to just look at bikes — he wanted to understand them, strip them down, and put them back together better than before.
He developed a passion for British bikes early on, especially classic models from Norton, Triumph, and BSA. These weren’t just machines to him; they were pieces of living history. Each engine, frame, and bolt had a story to tell, and Guy was determined to bring that story back to life through restoration and customization.
Over time, his mechanical skills evolved into an art form. What set Guy apart was his attention to detail — he didn’t just want a bike to look good, he wanted it to feel right. Every curve, weld, and finish had to be perfect. His builds started attracting attention locally, and it wasn’t long before his unique talent caught the eye of television producers.
The Rise to Fame: Collaboration with Henry Cole
If you’ve ever watched The Motorbike Show, you’ve probably seen Guy Willison alongside presenter Henry Cole. Their partnership is one of the most enjoyable dynamics in British motorcycle television — a mix of humor, passion, and genuine friendship.
Henry and Guy first met through their shared love for bikes, and it was clear from the beginning that their chemistry was something special. While Henry brought the storytelling and adventurous spirit, Guy brought the technical brilliance and creative genius. Together, they became the perfect duo — bridging the gap between television entertainment and authentic bike building.
Their collaboration led to several TV projects, including Shed and Buried, where the pair traveled around the UK hunting for hidden automotive treasures. In each episode, Guy’s excitement for old machinery shone through. He had the rare ability to see beauty and potential where others saw rust and dust. His calm, focused approach complemented Henry’s energy, making them a hit with fans all over the world.
This exposure on TV not only brought Guy into the spotlight but also helped reintroduce a new generation to the art of motorcycle restoration — something that had been fading in the age of mass production and digital distractions.
5Four Motorcycles: Turning Vision into Reality
Perhaps one of the most defining chapters of Guy Willison’s career is 5Four Motorcycles, his custom motorcycle brand. The name “5Four” itself is a nod to his personal ethos — precision, individuality, and craftsmanship. Every 5Four build is a labor of love, combining vintage styling with modern performance.
Guy doesn’t just build bikes for clients; he builds bikes that tell stories. Each project begins with a vision — often inspired by classic racers, timeless British design, or even personal memories. From the initial sketch to the final polish, every step reflects Guy’s dedication and artistry.
One of his standout creations is the 5Four Honda CB1100, a stunning machine built in collaboration with Honda UK. The limited-edition motorcycle combined retro aesthetics with modern technology — leather seat stitching, brushed metal finishes Guy Willison, and signature hand-painted details that screamed “Willison.”
What made this project even more remarkable was Guy’s philosophy: no two bikes are ever exactly the same. Each build is unique, reflecting the owner’s character while maintaining the signature 5Four DNA — style, speed, and soul.
A Philosophy Rooted in Craftsmanship and Simplicity
In a world increasingly driven by technology and speed, Guy Willison represents a refreshing return to simplicity and authenticity Guy Willison. He believes that true craftsmanship isn’t about chasing trends or mass-producing machines — it’s about building something meaningful that lasts a lifetime.
His approach to motorcycle building is almost meditative. Every task — whether it’s hand-polishing a tank or fine-tuning a carburetor — is done with care and patience. For Guy, a motorcycle isn’t just transportation; it’s a form of self-expression and emotional connection.
This mindset extends beyond his workshop. In interviews and public appearances, Guy often talks about the importance of keeping traditional skills alive. He encourages young builders to get their hands dirty, make mistakes, and learn through experience. His humble, grounded attitude makes him a role model not just for motorbike enthusiasts but for anyone passionate about craftsmanship.
The Art of Collaboration and Friendship
Another reason people admire Guy Willison is his personality. He’s not just a skilled craftsman — he’s also incredibly relatable. His collaborations with Henry Cole, various bike brands, and individual clients have all been built on respect and shared enthusiasm.
Guy understands that creativity thrives in collaboration. When working with others, he’s always open to new ideas, feedback, and experimentation. This openness has allowed him to create some of the most unique custom builds in the UK — bikes that balance heritage with innovation.
Fans also love his natural chemistry with Henry Cole on TV. Their friendship feels genuine — filled with banter, mutual admiration, and plenty of laughter. Together, they’ve shown that the motorcycle community isn’t just about machines; it’s about connection, camaraderie, and shared experiences.
Guy Willison’s Legacy in the Motorcycle World
It’s safe to say that Guy Willison has become an icon in the world of custom motorcycles. His impact goes far beyond his television appearances or high-end builds. He’s inspired countless people to look at motorcycles differently — not just as machines, but as pieces of art.
Through 5Four Motorcycles, Guy has brought British craftsmanship back into the spotlight. His work stands as proof that passion and skill can create something truly timeless. Even as trends come and go, the authenticity in his work remains constant.
Guy’s legacy isn’t just in the bikes he’s built — it’s in the mindset he’s promoted. He’s reminded everyone that in a fast-paced, digital world, there’s still beauty in slowing down, working with your hands, and creating something that lasts.
Conclusion: The Man Who Builds with Heart
Guy Willison isn’t just a name — he’s a symbol of dedication, craftsmanship, and integrity in the motorcycle world. From his humble beginnings tinkering with engines to becoming a celebrated builder and TV personality, his journey is a testament to what passion and persistence can achieve.
What makes Guy truly special is his ability to blend artistry with engineering — to build motorcycles that not only perform beautifully but also feel alive. His philosophy, his friendship with Henry Cole, and his remarkable 5Four creations have cemented his place as one of the UK’s most respected bike builders.
For anyone who loves motorcycles — or simply appreciates authentic craftsmanship — Guy Willison is a reminder that true greatness comes not from fame or fortune, but from doing what you love with all your heart.
